Alcohol Ads Influence How Much Viewers Drink
admin March 4th, 2009
A recent study found a link between television shows, movies, and ads that show alcohol and the amount of alcohol young men consume. Researchers asked 40 male students to watch either American Pie 2, which shows a lot of alcohol use, or 40 Days and 40 Nights, which shows little alcohol consumption. Each student was asked to bring a friend to the study, and each pair was placed in separate rooms with a couch, TV, snacks, and beverages that included beer, wine, and soft drinks.
The students who watched American Pie 2 drank 1.5 times more alcohol than the students who watched 40 Days and 40 Nights.
Researchers said possible reasons why the students who watched American Pie 2 drank more alcohol are that people tend to imitate one another’s behavior, and seeing actors drink could have influenced the students to drink more. Also, researchers said having friends around could influence the students’ drinking habits.
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